Visitors to the Thomas Cookg(17683074)a(1712423))
website will now be able to read TripAdvisor reviews of holiday destinations after a deal between the two companies.
Property pages will each feature the most recent reviews from TripAdvisor. The presence of independent, user-generated review content should allow potential Thomas Cook travellers to make more informed decisions about where they want to go.
Thomas Cook will also benefit from destination information, including overviews of cities and resorts, including details of nearby attractions, restaurants as well as photographs that have been uploaded by TripAdvisor users.
It will be interesting to see how Thomas Cook react if poor reviews for their holidays start showing up on their own website.