Thomas Cook is claiming a 15 per cent increase in holiday bookings as a result of adverts featuring Jamie and Louise Redknapp.
While the travel agent recorded losses of £81.5m for the three months from October to December, it makes most of its money during the summer months. This year, it is concentrating on higher margin medium-haul holidays.
The distinctive adverts feature Jamie and Louise Redknapp experiencing a ‘perfect’ holiday together, Jamie Redknapp kicking a ball around the beach while wearing a pair of suit trousers and Louise Redknapp reclining by the pool on her own. The campaign was said to have cost in the region of £5m, but Thomas Cook will be hoping to recoup far more than that as sales continue to pick up.