In a recent charity auction, film star Charlize Theron successfully increased the bidding for a South Africa World Cup holiday by throwing in a kiss as part of the deal.
Disappointed with the amount being raised, Theron promised a kiss to the highest bidder, which then led to a surge of interest.
To the delight of many in the audience, the eventual winner was a woman and she and Theron shared a 20-second snog. The holiday eventuall went for nearly £86,000, although being as the bidding had previously got stuck at £22,600, it seems the kiss was worth a lot to this particular young lady.